FMCG
Retail & Horeca
Our FMCG Services
Market appraisal
❖ For Retail & Horeca, we study each market based on our customers’ requirements!
In the dynamic landscape of Fast-Moving Consumer Goods, our company is delivering comprehensive and insightful market analysis services tailored specifically for the retail and HoReCa (Hotel, Restaurant, and Catering) industries.
Our dedicated team of experts employs cutting-edge methodologies and industry-specific research tools to provide you with a nuanced understanding of market trends, consumer behavior, and competitive landscapes. Whether you operate in the dynamic retail sector or the vibrant HoReCa space, our services are designed to empower your strategic decision-making.
From identifying emerging opportunities to assessing potential risks, we offer a holistic approach to market analysis that goes beyond mere data compilation.
Our market analysis services by studying each territory and needs can guarantee your gateway to a future where informed decisions pave the way for sustainable growth and financial success.
Our dedicated team of experts employs cutting-edge methodologies and industry-specific research tools to provide you with a nuanced understanding of market trends, consumer behavior, and competitive landscapes. Whether you operate in the dynamic retail sector or the vibrant HoReCa space, our services are designed to empower your strategic decision-making.
From identifying emerging opportunities to assessing potential risks, we offer a holistic approach to market analysis that goes beyond mere data compilation.
Our market analysis services by studying each territory and needs can guarantee your gateway to a future where informed decisions pave the way for sustainable growth and financial success.
Private Label creation
❖ We make private label on behalf of our clients taking over all steps involved from A to Z!
First we conduct the necessary market research per targeted product category, we negotiate for the best possible overall commercial proposal for our clients, designing the labels, delivering to clients’ warehouse.
We support our partners in every step of the process of private label product development (definition of quality specifications, graphic design, sampling tests, delivery terms, marketing activities etc.). Starting from capturing the idea, we focus on the proper product launch following the trends of the market and provide all necessary after-sales services.
We support our partners in every step of the process of private label product development (definition of quality specifications, graphic design, sampling tests, delivery terms, marketing activities etc.). Starting from capturing the idea, we focus on the proper product launch following the trends of the market and provide all necessary after-sales services.
- Private Label is the Future: Products have emerged as a powerful strategy for business to establish and differentiate themselves by holding good quality and good prices.
- Customization for Success: Tailoring products to meet the unique demands of your target market is our specialty. We work closely with clients to develop Private Label offerings that align seamlessly with brand identity and consumer preferences.
- Strategic Branding: We can promote your brand- we manage the brands of our factories by structuring the appropriate commercial strategy per case separately. Our dedicated team in marketing provides assistance in marketing such as artwork designing, editorials, barcode issuance and anything related to finalise a product. Also marketing procedures are applied in studying the market to apply different marketing strategy which will contribute to generate and boost the actual sales.
- Consistency is Key: Building a brand is an ongoing process, and consistency is paramount. Our branding efforts ensure uniformity across all touchpoints, fostering brand recognition and consumer trust.
Branding - Marketing:
❖ Customer, Cost, Convenience, and Communication!
Our marketing strategies are tailored to resonate with your audience. We leverage data analytics to identify key demographics, ensuring that every marketing campaign speaks directly to the hearts of your consumers.
In the digital age, a multi-channel marketing approach is essential. From social media to traditional channels, our strategies ensure your brand is visible and engaging across diverse platforms.
Private Label products, backed by strategic branding and marketing, open avenues for market penetration. We guide businesses in reaching new audiences and establishing a strong foothold in competitive FMCG markets.
In the digital age, a multi-channel marketing approach is essential. From social media to traditional channels, our strategies ensure your brand is visible and engaging across diverse platforms.
Private Label products, backed by strategic branding and marketing, open avenues for market penetration. We guide businesses in reaching new audiences and establishing a strong foothold in competitive FMCG markets.
- Consumer Loyalty: A cohesive Private Label strategy fosters consumer loyalty. Through quality products and effective branding, we help build lasting relationships between your brand and consumers, ensuring repeat business and advocacy.
Elevate your brand and drive success in the FMCG sector with our integrated approach to Private Label products, branding, and marketing. By combining quality, identity, and strategic outreach, we empower your business to not only navigate the market but to thrive and lead in the ever-evolving world of FMCG.
Commercial agreements
❖ Commercial and profitable agreements!
Among our main targets, is to negotiate for the best possible terms and provide integrated agreements by ensuring stability and sustainable results for all parts involved for agreements held in both segments.
- Competitive prices
- Sustainable payment terms
- Stability in prices
- Stability in capacity
- Making contracts
- Guaranteed on going supply
Achieve strategic alignment with partners and investors. Our agreements are structured to align with your overarching business objectives, fostering partnerships that contribute to the long-term success.
Orders Management
❖ Managing the orders and always updating our customers!
At Nikols Group we excel in providing top-notch order management services designed to streamline and optimize your business operations. Our comprehensive order management solutions are tailored to meet the unique needs of your organization, ensuring efficiency and accuracy throughout the entire order fulfilment process. From order placement to tracking and delivery, we leverage advanced technologies and robust systems to enhance visibility and control.
Our team provides support in managing the orders between suppliers and customers taking also into consideration aspects that can affect the transportation process as well as is committed to minimizing order processing times and improving overall customer satisfaction. We provide support to our customers and always to keep them updated on the order status.
We use recognised ERP systems that can facilitate and accelerate the supply chain process keeping records of FIFO as well. Same time our EDI functionality and CRM system allows us to handle all data related to our orders.
Our team provides support in managing the orders between suppliers and customers taking also into consideration aspects that can affect the transportation process as well as is committed to minimizing order processing times and improving overall customer satisfaction. We provide support to our customers and always to keep them updated on the order status.
We use recognised ERP systems that can facilitate and accelerate the supply chain process keeping records of FIFO as well. Same time our EDI functionality and CRM system allows us to handle all data related to our orders.
Merchandising
❖ Supporting after sales consists of a fundamental corner stone of our philosophy!
We monitor the sales and always to ensure the products efficiency and visibility.
We stay in communication with our clientele, gathering information in regards to their satisfaction, organize promotional activities, offer merchandizing services.
We stay in communication with our clientele, gathering information in regards to their satisfaction, organize promotional activities, offer merchandizing services.
- Feedback enables us to adjust data which will allow automatically the sales increase, projects awareness, to collect more data from consumers behaviour as the goal is to keep always satisfied clients.
- Our strategic merchandising solutions are crafted to not only enhance the visibility of your FMCG products but also to drive sales, creating a compelling brand presence in the retail landscape.
We ensure strategic shelf optimization – product placement expertise – planogram efficiency – sales increase.
